Want to tackle the spread of COVID-19 and vaccine hesitancy around the world? Contact us today
Seefar’s success in behaviour change communications is based on our unique focus on tailoring our messaging and approach to the individual. Thanks to this focus, our 2020 COVID-19 communications campaigns in Nigeria saw behaviour change rates of up to 97% in communities where myths about the virus dominated the narrative.
Our COVID-19 prevention campaign
Seefar identified intrinsically motivated community volunteers across Nigeria to spread messages in their communities about COVID-19 prevention. With the help of 29 volunteers, over 1700 Nigerians were reached over a four week period with consultations that helped them understand how they can protect themselves from the virus. During our check-backs with volunteers and beneficiaries weeks later, we discovered that almost all beneficiaries surveyed had changed their behaviours.
In communities with high levels of mistrust toward governmental sources, top-down health communications are often ineffective. Our campaigns rely on community actors, recruited for their influential position, to disseminate messaging.
Contact us today to find out more