Navigating a pregnancy can be a daunting experience, especially during a pandemic. All over the world, antenatal care services have been restricted, leaving expectant parents feeling anxious and lost.
Pregnancy Partner – Seefar’s latest innovation – is a mobile phone application which aims to empower people to strengthen the heath and wellbeing of their whole family throughout their pregnancy journey. The app has just launched on the Indonesian market.
Pregnancy Partner is the only app of its kind on the Indonesian market that includes tailored content for each family member. Fathers can track the pregnancy from their own phone, and read useful tips and explanations which actively involve them in the care of their family from the moment in which the couple starts to consider conceiving.
As well as weekly updates packed with helpful advice, clear explanations and mythbusters, the app gives parents useful tools, like a fertility tracker, a kick counter, and a contraction timer, to help them become more involved in and knowledgeable about their pregnancy journey.
Seefar has a proven track record of building apps as communication channels which drive behavioural and attitudinal changes while gathering useful, anonymised insights that help to inform future programming.
Want to discover how Seefar’s strategic communications and app-building expertise can help you to achieve your objectives? Contact us today.