The Government of Vietnam, Vietnamese civil society, and donors to Vietnam have tried a lot of different approaches to communications campaigns on human trafficking and modern slavery. Interventions have ranged from television and celebrity outreach to informational packets distributed to local authorities and community members. Yet, few of these projects have been able to demonstrate impact on the populations they target.
A new report from Seefar, What Next for Trafficking and Slavery Communications Campaigns in Vietnam? reviews 15 years of communications initiatives in Vietnam. Past projects have focused on different problems, worked with different populations, and identified different changes needed. Learning from these lessons, the report offers specific recommendations for the next generation of communications activities that aim to reduce trafficking and slavery.
This report is intended to support a wide range of practitioners, donors, and Government officials. Key findings and recommendations include:
- While there has been sustained support for communications campaigns to influence human trafficking and modern slavery in Vietnam, few projects can actually demonstrate impact;
- Past projects point to the need for better focus on impact rather than information dissemination;
- To maximize impact, a Government-led strategy would provide leadership to the sector and mobilise resources for the most vulnerable;
- Donors should adopt a “two-track” approach”: funding projects to support a common strategy while also linking funding with measurable results, targeting and impact.
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