Seefar Annual Report 2025/2026
| Term | Definition |
|---|---|
| A/B testing | A method of comparing two versions of content (such as a video, image, or caption) by showing each to a different audience segment simultaneously, to identify which generates stronger engagement or behaviour change outcomes. |
| Adaptive counselling | A free, safe, and confidential service — typically delivered remotely by phone — in which trained Seefar counsellors provide potential or transit migrants with accurate information about migration risks, legal options, and alternatives to irregular migration. Grounded in empathetic listening, counsellors create a non-judgmental space for individuals to share their stories, addressing psychosocial needs alongside practical guidance. Refined across multiple projects and geographies, adaptive counselling is one of Seefar's core areas of expertise and a proven driver of behaviour change. |
| Assisted voluntary return | A programme that provides logistical, financial, and reintegration support to migrants who choose to return to their country of origin voluntarily, typically administered by governments or international organisations. |
| Behaviour change communication | The strategic use of communication, messaging, and media to encourage individuals and communities to adopt safer or more informed behaviours. A core methodology across Seefar's migration awareness projects. |
| Chatbot (WhatsApp) | An automated, two-way conversational tool deployed via WhatsApp that allows users to access information privately and on demand. Used in CERIM to provide migration information in multiple Kurdish dialects, with AI-powered dialect detection. |
| Click-through rate (CTR) | A measure of how often people who see a digital ad or piece of content click on it, expressed as a percentage. Used as a performance indicator in social media campaigns. |
| Community advisory committee | A locally constituted group of community members and leaders convened to guide and oversee project activities, ensure local ownership, and provide accountability to the communities being served. |
| Credential recognition | The formal process by which educational qualifications or professional certifications obtained in one country are assessed and accepted as equivalent in another. |
| Diaspora | Communities of people living outside their country of origin who maintain cultural, social, or economic ties to their homeland. |
| E-learning platform (Seefar Academy) | Seefar's online learning platform (www.seefaracademy.org) that hosts educational courses and resources. |
| Escape Game | Seefar's interactive, team-based educational methodology in which participants navigate real-world migration dilemmas through puzzles and role-play scenarios. Originally developed for Moroccan students in NLM, subsequently adapted for Iraq (RADIM) and four African countries (SAFE-MIT). |
| Human trafficking | The recruitment, transportation, transfer, or receipt of people through force, fraud, or coercion for the purpose of exploitation, including forced labour or sexual exploitation. |
| Influencer (social media) | A content creator with an established online following whose posts carry credibility and trust among their audience. Used in NLM, MML, RADIM, SAFE-MIT, and SUSTAIN to extend campaign reach through trusted peer networks. |
| Irregular migration | Movement of people that takes place outside the regulatory norms of the sending, transit, and receiving countries, including undocumented border crossings or overstaying legal permits. |
| Labour mobility | The ability of workers to move between regions, countries, or sectors for employment, including through legal migration pathways, bilateral agreements, and talent partnerships. Central to SUSTAIN's model. |
| Legal pathways | Official, state-sanctioned routes through which individuals can migrate, seek asylum, pursue family reunification, or access employment opportunities abroad in compliance with the laws of relevant countries. |
| Livelihood programme | An intervention that supports individuals in developing sustainable income-generating activities through vocational training, entrepreneurship support, employment placement, or access to economic resources. |
| MEAL | Monitoring, Evaluation, Accountability, and Learning. A framework used to track programme outputs, assess impact, ensure accountability to participants, and generate lessons for future programming. |
| Multiplier effect | The phenomenon by which trained individuals, such as educators or community leaders, go on to independently deliver awareness sessions, extending a programme's reach and impact far beyond direct project activities. |
| Peer-to-peer referral | An outreach approach in which existing programme participants share information or invite people from their own social networks to join, generating participant leads through trusted personal connections at low or no additional cost. |
| Pintone AI | Seefar's proprietary AI-powered digital campaign and screening tool, used in MML to identify, target, and automatically screen potential programme participants at scale through social media advertising. |
| Push and pull factors | Forces that drive people away from their country of origin (push factors, such as economic hardship, insecurity, or social exclusion) or attract them toward a destination (pull factors, such as employment prospects, family ties, or perceived safety). |
| Psychosocial support | Services that address both the psychological and social needs of individuals to improve wellbeing, resilience, and coping capacity, particularly for those experiencing trauma, displacement, grief, or crisis. |
| Quasi-experimental evaluation | A research design that measures programme impact by comparing outcomes between participants and a similar comparison group that did not participate, without random assignment. Used in MML and CERIM to assess behaviour change. |
| Referral mechanism | A structured process for identifying participants' needs and connecting them to appropriate services, support organisations, or resources. Used in MML and under development for SCORE's Phase 3. |
| Reintegration | The process by which returnees re-establish themselves socially, economically, and psychologically in their country of origin following a migration experience. A central focus of SCORE's research. |
| Remote counselling | One-to-one support delivered via phone, chat, or online platforms rather than in person, enabling reach to participants regardless of geographic location or mobility constraints. |
| Repatriate / returnee | A person who has returned to their country of origin, either voluntarily or through an assisted return programme, after a period of living abroad. |
| Skilled migration | The movement of people with specialist qualifications, technical expertise, or professional experience to another country for employment, typically through legal and structured pathways. The focus of SUSTAIN. |
| Smuggler | A person or network that facilitates the illegal movement of migrants across borders, typically for financial gain and often exposing migrants to dangerous conditions, exploitation, and human rights abuses. |
| Social media engagement | Actions taken by users in response to social media content, including likes, shares, comments, saves, and clicks. Used as a key performance indicator in Seefar's digital campaigns. |
| Talent Management Agency (TMA) | An organisation that specialises in identifying, screening, and placing skilled workers with employers, including across international borders. Three TMAs are active under SUSTAIN in Nigeria and Europe. |
| Talent partnership | A bilateral or multilateral framework between countries designed to facilitate structured, legal migration of skilled workers, linking labour supply in origin countries with employer demand in destination countries. SUSTAIN operates within the EU Talent Partnership framework. |
| The Migrant Project (TMP) | Seefar's public-facing migration awareness brand, active across multiple countries. Operating through dedicated social media pages and digital campaigns, TMP delivers evidence-based content designed to inform young people about the realities of irregular migration and the alternatives available to them. TMP's consistent, independent branding is central to its credibility with the communities it serves, and has been deployed across NLM, RADIM, MML, and SAFE-MIT. |
| Training of Trainers (ToT) | A capacity-building model in which project staff train community members, educators, or leaders who are then equipped and mandated to deliver sessions independently in their own communities, creating a multiplier effect. |
| Transit migrant | A person passing through one or more countries on the way to their intended destination country, often undertaking irregular journeys. |
| Voluntary repatriation | The process by which individuals with legal residence abroad freely choose to return to their country of origin, often with financial and logistical support from governments or international organisations. The focus of SCORE. |