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We conduct strategic communications and behavioural change campaigns in some of the most difficult operating environments in the world. We are known for our ability to measure and deliver impact, rather than simply reporting reach and output. Our campaigns are led by insights into the audience are delivered from within the communities the campaigns serve.
We judge our performance by our social impact. Our approach to strategic communications is distinguished by the research and survey methods we use to inform our strategic communications plans. Our plans become reality because of specialized capabilities to deliver results. And our results are verified because we have models that demonstrate value. We do not communicate for the sake of spending a PR budget – we do so where we have the contextual expertise and we can measure impact.
We provide a full suite of communications services, ranging from mass media campaign design, through social media action, to highly localized behavior change activities. Donors tell us that our strongest advantage is the way we take and test the perspective of individual participants engaged by our campaigns, even when they are in conflict-affected or otherwise restricted environments. From that perspective, we are able to work with our audiences to define messages, content and channels that they find influential, responsive and useful.
We focus our strategic communications services on our priority themes. You will find our methods in use to reduce modern slavery, expand education and employment opportunities for marginalized groups, and to assist displaced people. We will often integrate our expertise in counselling with our strategic communications plans, which provides a personalized engagement channel that participants tell us is effective.
Here are some examples of how we deploy our strategic communications services:
- Social media analysis to inform interactive campaigning
- Deploying behavior change teams in conflict zones to address risks associated with displacement and migration
- Production of TV and radio advertising to support mass media campaigns
- Online engagement with migrant laborers
- Working with youth vulnerable to human trafficking and modern slavery to address ambitions and risky behaviors
Behaviour change campaign helps Kurdish potential migrants to make safer migration choices Read More »
Education campaign in Mali empowers students to make safer and more informed migration decisions Read More »
Effective anti-trafficking campaigns must be locally rooted and address gaps in knowledge and risk perception, new study finds Read More »
Pregnancy Partner: Seefar launches an app to empower parents with reliable information Read More »
Curbing COVID-19 through Community-Driven Communications Read More »
Over half of irregular migrants consulted in Mali choose safer migration options Read More »
COVID-19 preventative behaviour change campaign pilot in Ethiopia Read More »
One-in-three irregular migrants in transit choose safer migration options after receiving counselling from On the Move campaign Read More »
Addressing the risks of irregular migration amongst transit and potential migrants in Niger Read More »
Campaign to inform migrant decision making in Afghanistan Read More »
Measuring a destination country’s brand in the minds of people considering irregular migration Read More »
Emerging Needs & Limitations: Adapting migration communication campaigns during the coronavirus pandemic Read More »
Seefar in West Africa: mission-driven and innovative with a sustained impact Read More »
Who are the most vulnerable Indonesian prospective migrants? Read More »
What Next for Trafficking and Slavery Communications Campaigns in Vietnam? Read More »
How West African migrants engage with migration information en route to Europe Read More »
Helping low-skilled migrant workers benefit more from their employment Read More »
Helping migrant domestic workers in Indonesia benefit more from their Employment Read More »