Governments and international organisations often spend millions on migration communications campaigns each year in the hope of reducing irregular migration. In spite of this, departments tasked with doing so generally start with no idea how to do them. Activists generally do not recognise their importance, whilst the general public usually has little awareness that they exist.

Throughout our extensive experience developing and implementing migration communications campaigns around the world, we’ve discovered that good communications campaigns do not aim to stop hundreds of thousands of people migrating, nor do they try to engage with the whole population of potential migrants. A good communications campaign, however, will aim to understand and help a distinct group of people.

Our new 3E Impact ebook is the only guide you need to understand how to conduct ethical, engaged and effective migration communications campaigns. Whether you’re creating a targeted awareness campaign in a neighbourhood of Lagos or a mass media campaign in Erbil, this is what you need to know before you get started if you want your campaign to create a genuine impact on the lives of your beneficiaries. Read our new ebook today to find out more.