Missing Migration Links
Tech-First Outreach to Those Who Need It Most
Seefar is delivering a tech-first approach to beneficiary selection in Ethiopia and Afghanistan. Using MigrantMatch, Seefar will leverage AI to conduct a highly optimised social media outreach campaign, allowing it to engage and refer those to the international development and humanitarian programmes that benefit them most. This strategy is further enhanced by Seefar’s integrated use of Smart Audience Profiling, Dynamic Ad Optimisation, and Predictive Content Strategies. By analysing its extensive consultation database to create lookalike profiles, Seefar can more precisely target outreach based on demographics, interests, and location. Real-time feedback from migrants informs continuous ad optimisation, ensuring efficient use of resources, while predictive analytics guide content design, forecasting how audiences will respond and ensuring relevance and effectiveness.
The Problem
Selection methods in international development are often inefficient reaching the right individuals—especially in contexts like Ethiopia and Afghanistan
Our solution
Seefar offers a tech-first, AI-driven approach to beneficiary selection through its platform MigrantMatch. A highly optimized social media outreach powered by AI
MigrantMatch in Action
Smart Outreach
Al-powered social media campaigns
Improving Engagement
Connecting programs
and talents
Feedback Loop
Continuous learning
and adaptation
Core Technology Used
Smart Audience Profiling
Demographic +
location targeting
Dynamic Ad Optimization
Real-time
performance-tuning
Predictive Content
Data-driven
message forecasting
Delivering a tech-first approach to beneficiary selection in Ethiopia and Afghanistan
