Strategic communications

Child trafficking and commercial sexual exploitaton of children may be prevented if knowledge and risk perception gaps among children, families, and the wider community are addressed, according to new study.  The study “Understanding Child Trafficking (CT) and Commercial Sexual Exploitation of Children (CSEC) in West Bengal India” was commissioned by GFEMs and executed by Seefar …

Effective anti-trafficking campaigns must be locally rooted and address gaps in knowledge and risk perception, new study finds Read More »

In 2020, billions of dollars were poured into mass communications campaigns to spread information about the COVID-19 disease. However, many communities around the world were either unable or unwilling to adopt preventative measures despite having been exposed to official messaging on the topic.  Seefar’s success in behaviour change communications is based on our unique focus …

Curbing COVID-19 through Community-Driven Communications Read More »

Navigating a pregnancy can be a daunting experience, especially during a pandemic. All over the world, antenatal care services have been restricted, leaving expectant parents feeling anxious and lost.  Pregnancy Partner – Seefar’s latest innovation – is a mobile phone application which aims to empower people to strengthen the heath and wellbeing of their whole …

Pregnancy Partner: Seefar launches an app to empower parents with reliable information Read More »

Seefar’s behaviour change campaign in Mali has resulted in more than half of consultees making safer and more informed migration decisions, according to evaluation data.  The campaign ran from February to December 2020, and was aimed at raising awareness about the dangers of irregular migration amongst potential migrants to protect them from harm and exploitation. …

Over half of irregular migrants consulted in Mali choose safer migration options Read More »

Seefar’s pilot campaign in six refugee camps in Ethiopia has resulted in more than half of beneficiaries taking active measures to prevent COVID-19 transmission, according to evaluation data. Active measures include avoiding crowded spaces, wearing masks, frequent handwashing and covering coughs and sneezes. The pilot ran from July to October 2020, and was aimed at …

COVID-19 preventative behaviour change campaign pilot in Ethiopia Read More »

Seefar’s pilot remote migration communications campaign in Turkey and Serbia has resulted in over one third of transit migrants making safer and more informed migration decisions after receiving a consultation on the risks and realities of irregular migration.  The campaign, On The Move, ran from April to December 2020 and was aimed at informing transit …

One-in-three irregular migrants in transit choose safer migration options after receiving counselling from On the Move campaign Read More »

Seefar’s campaign in Niger has successfully raised awareness amongst 7,500 transit and potential migrants about the risks and realities of irregular migration, enabling them to make safer migration decisions and avoid serious and potentially deadly risks on the journey to Europe.  The campaign ran from June 2019 to May 2020 and was aimed at providing …

Addressing the risks of irregular migration amongst transit and potential migrants in Niger Read More »

Seefar’s migration communications campaign in Afghanistan has successfully resulted in more than half of consultees making safer and more informed migration decisions, and avoiding potentially deadly encounters on the journey to Europe.  The campaign ran from February to December 2020 and was aimed at informing potential Afghan migrants about the risks and realities of irregular …

Campaign to inform migrant decision making in Afghanistan Read More »

This paper demonstrates the power of a country’s brand name in attracting and repelling people considering irregular migration – a dynamic we label your “brand impact”. Four out of five European countries show a clear positive or negative effect in a test designed to isolate the influence of the country’s name. For countries engaged in …

Measuring a destination country’s brand in the minds of people considering irregular migration Read More »

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