Strategic communications

In 2020, billions of dollars were poured into mass communications campaigns to spread information about the COVID-19 disease. However, many communities around the world were either unable or unwilling to adopt preventative measures despite having been exposed to official messaging on the topic.  Seefar’s success in behaviour change communications is based on our unique focus …

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Navigating a pregnancy can be a daunting experience, especially during a pandemic. All over the world, antenatal care services have been restricted, leaving expectant parents feeling anxious and lost.  Pregnancy Partner – Seefar’s latest innovation – is a mobile phone application which aims to empower people to strengthen the heath and wellbeing of their whole …

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Seefar’s behaviour change campaign in Mali has resulted in more than half of consultees making safer and more informed migration decisions, according to evaluation data.  The campaign ran from February to December 2020, and was aimed at raising awareness about the dangers of irregular migration amongst potential migrants to protect them from harm and exploitation. …

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Seefar’s pilot campaign in six refugee camps in Ethiopia has resulted in more than half of beneficiaries taking active measures to prevent COVID-19 transmission, according to evaluation data. Active measures include avoiding crowded spaces, wearing masks, frequent handwashing and covering coughs and sneezes. The pilot ran from July to October 2020, and was aimed at …

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Seefar’s pilot remote migration communications campaign in Turkey and Serbia has resulted in over one third of transit migrants making safer and more informed migration decisions after receiving a consultation on the risks and realities of irregular migration.  The campaign, On The Move, ran from April to December 2020 and was aimed at informing transit …

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Seefar’s campaign in Niger has successfully raised awareness amongst 7,500 transit and potential migrants about the risks and realities of irregular migration, enabling them to make safer migration decisions and avoid serious and potentially deadly risks on the journey to Europe.  The campaign ran from June 2019 to May 2020 and was aimed at providing …

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Seefar’s migration communications campaign in Afghanistan has successfully resulted in more than half of consultees making safer and more informed migration decisions, and avoiding potentially deadly encounters on the journey to Europe.  The campaign ran from February to December 2020 and was aimed at informing potential Afghan migrants about the risks and realities of irregular …

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This paper demonstrates the power of a country’s brand name in attracting and repelling people considering irregular migration – a dynamic we label your “brand impact”. Four out of five European countries show a clear positive or negative effect in a test designed to isolate the influence of the country’s name. For countries engaged in …

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Since 2015, Seefar has worked on several projects in West Africa spanning Niger, Mali, The Gambia, Nigeria, Burkina Faso, Ivory Coast, Senegal, and Guinea. Our work in the region centres around themes such as modern slavery, and drivers of migration. Recent projects based in and on West Africa have included major mixed-methods research and strategic …

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